It's no secret that optimising your campaign engagement on social media takes time and persistence. While posting frequently and on various platforms may get you on the right track, you need to ask yourself, "What is going to make my content stand apart from the rest?".
If you're looking to boost engagement among your social platforms, make these optimisation tips a priority!
1. Track Your Insights
With all business social platforms allowing you to view your audience and how your posts are performing regularly, use this data to your advantage. Tracking these insights either weekly or monthly will help you better understand what is and isn't working with the content you're publishing.
Is it the time you're posting? Perhaps the content isn't resonating with the target audience? Time to change up the hashtags? Once you know what isn't working, you can implement your most appropriate social strategy to boost overall engagement.
2. Hashtags, Hashtags, Hashtags!
Hashtags are a great way to engage with a wider audience and reach people who wouldn't typically view your account. This is especially helpful on Instagram where you can create a hashtag of your own and place it in your bio, comments of your pictures, etc. You can also encourage other people to use your hashtag and organise a community of people whose interests align with yours!
When curating a list of hashtags to use on your posts, don't unnecessarily opt for the most popular hashtags with a million+ posts. Instead, consider the size of your account and search for hashtags that will give you a competitive edge. While there is no magic number for the best amount of hashtags to use on posts, experimenting will help to weed out the ones that aren't giving you results!
3. Create a Community With User-Generated Content
In today's digital world, it can be difficult to create genuine connections with your audience. One way to overcome this challenge is by encouraging your users to create content through contests or the promise of being reposted.
Doing so invites them into a 'community' where they gain a sense of belonging, while opening up a space for people to comment, like, share and ask questions – which ultimately boosts your engagement. This type of meaningful engagement helps promote your campaign, consistently making more and more people aware of your brand.
4. Utilising Social Media Stories is a Must
With many social media platforms now implementing the 'stories' feature such as Facebook and Instagrams' IGTV, there is every reason to utilise this in your campaigns. Just be weary of appearing 'spammy', you wouldn't want to scare away your audience!
Posting on social media stories will benefit your campaign in many ways including:
Visibility - With a new algorithm in place for social platforms such as Instagram, stories keep your content relevant and your account active.
Personality - Pursue this opportunity to express more of your personality to your current followers! Posting videos such as a 'sneak peak' of a product or sharing a personal story that they might resonate with, does so much to humanise the content you produce.
Immediacy - Sharing a story about something that is happening in the moment is a great way to engage your audience. Take things a step further by going 'live' and responding to your follower's comments or questions. Rather than a regular post on your feed, a story will ensure your social aesthetic remains intact, while also boosting engagement.
Promotion - Run a contest or offer promotions on your stories to promote your campaign. Utilising the 'swipe up' feature in Instagram to bring the audience to your website, encourages your audience to engage with you regularly and will keep them coming back for more!
5. Curate a Strong Call To Action (CTA)
Using CTA's can be tricky, as you don't want to come off as too 'salesy' but still want to engage your audience. Firstly, be aware that you may need to modify your CTA's depending on the platform you're using, as some have buttons that can lead directly to your website, while others will require the person to go to a link in your bio (which can be more of a deterrent).
Ensure that your CTA's are consistent with the tone of your brand. Be direct and clear about what you're offering to the audience and think, 'What are they going to get out of it'? Lastly, a great technique for CTA's is tapping into FOMO (fear of missing out). You can do so by putting a time at which the offer will end, to create a sense of urgency.
Try implementing these practices into your social media strategy and watch your engagement increase! Still not sure where you're going wrong? At Mo Works Creative Agency, we have full-stack in house capabilities across marketing, community management and strategy and we'd love to get you on the right track!
To find out more about Mo Works' services, please contact hr@moworks.com.au.
