When generating content, no creator wants their work to get lost amidst the interwebs. If you're anything like the rest of us you'll want to appear first on that Google search results page; get your content the recognition it deserves; and reach out to the broadest audience. But just how do you do that?
You might be aware that search engine optimisation has developed far beyond your standard buzzword, page title, or description. It's about creating a human-focussed user experience that takes into consideration how the content flows, the journey of the pages—and most importantly internal links.
If we consider this, then SEO and content writing might be more complementing of one another than you think.
So how should we be making more use of both? Let's start with your content strategy.
Effective and Powerful Content Marketing
Creating great content that people find relatable and engaging is a highly valued skill. It's important to consider your audience and put yourself in their shoes.
What are they looking for? What are their concerns? What do they need to know about your product or service if it's new to them?
Will people know that you fill a gap in the market if you don't tell them? Of course not! So make it clever, make it customer-centric and make it original.
Consider Your Purpose
Make time to define your main goal in publishing the proposed content. Is it to gain quality leads? Is it to gain social media followers? Is it to direct people to shop in your store?
Establishing this will give you direction when you start planning your engagement tactics. Are you going to show your personal side and walk them through how you use your product? Are you going to show them the benefits of your service? With a well-defined purpose, you'll be able to make these decisions much more efficiently and with an informed perspective.
Research is Paramount
Find out which keywords you should be tracking. Which ones are your competitors ranking for? What are people searching for? Are you servicing a specific location, and, if so, does this change how people are searching for you?
Those keywords will really put into perspective your positioning in the market, the scope of required planning, and your creative potential in regards to how you can align your content to these findings.
Keep Your Structure Succinct
Structure extends from your phrasing to the headlines or subtitles, and is integral to making your content very clear cut. Headlines that entice readers to keep reading and really capture the essence of your content still require a tidy structure and concise language, and it goes without saying that they must include those keywords you were tracking in your research stage, too.
Optimise Link Building
To say link building is big is an understatement. It's what really draws your work targeting keywords together and is a crucial component of any strong content strategy. So as you build your content, be sure to include internal links and anchor it with your keywords and descriptive text to maximise your reach. This is where the true artistry of filtering SEO through your content lies.
With your keywords, don't be too generic, or too global—it's great to aim big, but don't get lost along the way! Use internal links on your blog to direct people to where you want them to be, and build up your SEO superpowers.
Get smarter with your SEO and content creation. Chat with Mo Works to do just that!