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How to Build an Audience For Your Startup Without a Product

Vani Krishnamurthy

Vani can hear, feel and talk with Google. She is our digital marketer and an absolute ninja at search engine optimisation. Adventurous at heart, Vani loves to take road trips whenever the holidays roll around to discover new places. Classically trained in dancing and passionate about cooking, she is quite the natural in a whole host of pursuits.

Vani Krishnamurthy
18 Aug 2016 • 0.5 min read

Rallying the troops around your startup before you launch is a surefire way to hit great numbers when your product hits the market.

Rallying the troops around your startup before you launch is a surefire way to hit great numbers when your product hits the market.

Working closely with new Melbourne startup, JET Sport, we learnt it’s never too early to start building a community around your startup. Even if you don’t have a product to show them yet, you can get people excited about what’s to come with events, storytelling and social media. By devoting time to relationship building, you can receive valuable feedback to validate your idea and ensure you have a tribe of loyal fans ready and waiting to welcome your product when it’s time to launch.

For full article, see Mumbrella.

Keep an eye on our Facebook, Twitter and LinkedIn for updates on our project with Jet-Sport and other exciting news from Mo Works HQ.

6 Tips For Branding Your Social Media

When everyone and their dog is tweeting, snapping and gramming, being able to capture curiosity in a couple of seconds is the tricky task your brand can help you conquer.

10 Oct 2016 • 5 min read
Communication Culture

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