The news broke this week that Destination Docklands will be closing its doors and handing over its marketing and events operations to the City of Melbourne from the 1st of April, 2016.
As a Docklands creative agency, we have been following the work of Destination Docklands for quite some time and have always admired the hard work they put into developing this fantastic corner of Melbourne. Since their establishment, they have worked closely with stakeholders to promote the Docklands and achieved some great results, including:
• Everyday around 55,000 workers travel to Docklands for work • As the community grows, the Library at the Dock, Ron Barassi Snr park and the Boating and Community Hub have all been delivered • Majority of land has now been contracted • $2.2 billion in construction is currently underway • 14 major projects are currently in development According to the Destination Docklands Director of Marketing and Events, Kelly Jensen, the Docklands has come a long way in just a few short years. She said, “In the early years, there was a much stronger need for individual and independent destination marketing campaigns. Over the past seven years these campaigns, complete with research, strategic marketing direction and events, have been created and executed with positive results and we have slowly but surely seen the progression Docklands being woven into the fabric of modern Melbourne.”
We wanted to take this opportunity to thank Destination Docklands for all their hard work in building the Docklands into the vibrant cultural hub that it is today.
We look forward to supporting the Docklands so it can keep going from strength to strength in the coming years. We’ll be sure to do our bit through our work as a creative agency, organisers of the Docklands Creative Community Meetup group and residents of the new co-working space in the Docklands, Hatch Quarter.
Be sure to keep an eye our blog and events to keep up-to-date with what’s happening at the Docklands.