When you’re offering creative services, clients are the glue that holds everything together. They’re important and we love them, but because we have different areas of expertise communication can be a challenge at times.
We’ve found that strategies such as inviting clients to collaborative creative sessions to nut out the objective of the project can help us get off on the right foot. Throughout the project it’s good to stay in touch either by chatting via email or over the phone to clarify details, and using clear examples of your work like hand-drawn sketches can help clients better understand the creative process. When it comes time to present your work, we find it helpful to explain the rationale behind each solution so the client understands how the idea was developed.
Implementing these tips can help you ensure communication flows smoothly so you can build strong, productive relationships with your clients.
For the full article, see Campaign Brief.