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Design Thinking in Action: IID 2

Vani Krishnamurthy

Vani can hear, feel and talk with Google. She is our digital marketer and an absolute ninja at search engine optimisation. Adventurous at heart, Vani loves to take road trips whenever the holidays roll around to discover new places. Classically trained in dancing and passionate about cooking, she is quite the natural in a whole host of pursuits.

Vani Krishnamurthy
24 Nov 2015 • 2 min read

Invest in Design 2 complemented our first introductory event by incorporating design-thinking principles into an interactive seminar.

Last week, Hatch Quarter hosted its first community event with the second instalment of INVEST IN DESIGN. Hatch Quarter is an up and coming innovative, uniquely professional co-working space, which will house creatives, events, workshops and collaborative areas.

Invest in Design 2 complemented our first introductory event by incorporating design-thinking principles into an interactive seminar. This time around, we organised a hands-on workshop for businesses and designers to collaborate and share expertise, with the dual goal of strengthening businesses and practising techniques for selling your own skills.

We were buzzing with startups and designers of different types, from graphic to UX to interior, who were eager to put their heads together and explore the power of design. We wanted to demonstrate that the design function of any business or startup should be considered as equally important as other functions, such as marketing and budgeting, and that design has the power to set your business on the path to great success.

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Our workshop started with friendly introductions over drinks before we split up into groups to workshop design solutions for our real-world business case studies. We had two startups in attendance: our very own Mo representing the Keydom project, an online rental property management platform, and Ahmed with his startup Saj X, from the food and beverage industry.

We prepared some questions to prompt designers on how to get the best information out of their potential clients. Being able to understand projects from all angles means design can be used to offer the most valuable solutions.

Once our businesses had let their brains be picked (though it was hard to drag them away), we let the designers huddle together and come up with some new solutions.

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Is it just me or can you see the gears whirring? When our designers were done stretching their creative legs, our businesses sat back down to hear the ideas and very gracefully offered their feedback to the room.

We were able to gain some very valuable insights about working as a client and working as a designer. As a designer, the ability to put yourself in the shoes of your potential client allows for solutions that fit better and offer more. Our businesses were able to learn through doing that creative support can add value to their business, creating connections and setting their business apart from competitors.

Design thinking connects people and business in a meaningful way. Our designers were able to demonstrate, through practice and collaboration, that for both our very different startups investing in design is worthwhile.

Make sure you join us for IID3 by subscribing to Invest In Design.

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