We’re excited to introduce our work with the Centre for Social Research and Development (CSRD) Vietnam.
CSRD is a not-for-profit organisation working to protect the environment and mitigate the effects of climate change, advocate for the disadvantaged and vulnerable, and save resources for the future.
We wanted to support the CSRD mission and contribute to positive change, using our creative expertise. We’ve collaborated on a new site and branding for CSRD with Heather Pavitt, CSRD Communications Officer, via Skype, emails, chat, and phone calls. Heather works with CSRD through Australian Volunteers International (AVI), and was previously a Public Relations lecturer of University of the Sunshine Coast, Queensland.
When the bamboo is old, the bamboo sprouts appear. — Vietnamese proverb
The new logo showcases bamboo; a valuable material for the rural community, as well as an important symbol for Vietnamese culture. Bamboo symbolises the spirit of the Vietnamese martial art of Vovinam, the hometown, and the qualities of the soul. The bamboo proverb stresses the resilience and strength of the Vietnamese people. The logo represents the enduring strength of Vietnamese communities, and the need to protect resources to ensure future generations can thrive.
The responsive site helps position CSRD as an active, modern, and transparent organisation, by making it easy to find out what CSRD is working on, and generating donations for the communities they help — users can donate via PayPal or bank transfer. The site also offers helpful information on ways other than donation to help the organisation.
Learn More About CSRD : It was founded in 2008 by director Ms Lam Thi Thu Suu and a group of dedicated professionals active in the field of community development and environmental protection. Ms Lam Thi Thu Suu is a passionate change-agent in the area of social justice and environmental protection.
CSRD works to support poor and vulnerable people in Vietnam by addressing the issues that impact them, such as industrial development, climate change, rapid social change, and gender inequality. Protection of the natural environment is essential for the continuing health and well-being of the Vietnamese country and people.
Check out csrd.vn to learn more about the Centre for Social Research and Development, view about their projects and future plans, and find out how you can help support their mission.