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Businesses are the Stars on the Global Stage

Vani Krishnamurthy

Vani can hear, feel and talk with Google. She is our digital marketer and an absolute ninja at search engine optimisation. Adventurous at heart, Vani loves to take road trips whenever the holidays roll around to discover new places. Classically trained in dancing and passionate about cooking, she is quite the natural in a whole host of pursuits.

Vani Krishnamurthy
09 Feb 2015 • 3 min read

Does the world wide web really present some pretty amazing opportunities for businesses?

The wonders of the internet are flung around painfully often these days, and we hate to jump on the bandwagon, but if we wade through all the hype then we can see that the world wide web really does present some pretty amazing opportunities for businesses. The most significant opportunity in our eyes is enabling businesses to expand their reach into the international market, to open up new opportunities for connecting with consumers from all corners of the globe.

Global is the Go

Going global has become an essential part of realising the full potential of your business. With international online shopping expected to triple in the next 5 years, it is more important than ever to establish an online presence which allows you to connect with a new audience and make sales across borders. Online customers are looking to access products and services that they can’t get locally, so entering the international arena can allow your business to fulfil these needs and thrust your business into the world’s most rapidly growing economies. From there, the only way is up!

Benefits for Business

Become an International Competitor

The wonderful web breaks down all traditional boundaries and allows any business to make a mark on the global economy. On the internet all businesses compete on an even playing field because they are not restricted by their physical location, and so even the smallest of businesses can stand tall against major corporations. Creating an e-commerce platform that integrates comparison websites, such as and, enables consumers to directly compare products and services from suppliers around the globe, and creates the opportunity for consumers to choose your business over an international competitor.

Reduce Dependence on Local Market

Businesses that focus solely on catering to a local market are often restricted by seasonal changes and demand cycles. By engaging with markets that are further afield, or experience these changes at different times, your business can become more stable and carry out operations at a more constant rate throughout the year. Integrating your business into multi-channel e-commerce stores, such as eBay and Amazon, enables you to connect with the consumers who reside outside your local market. By dissolving the issues associated with time differences and geographical locations, you can open untapped markets and create new opportunities for consumers to engage with your business.

Good Design Is Your Ticket Around the World

An e-commerce platform that is attention grabbing and simple to use is the key to performing well on the global stage. The platform acts as a middle man between your business and your new market, and if it is easy to navigate and clearly supplies all the information that consumers need, then your business can start reaping the rewards of going global virtually straight away.

Take the Next Step

If you’re ready to take your business around the world, contact us to find out how we can design an e-commerce platform to suit your needs.


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