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Animation Takes Umniah Campaign to New Heights

Vani Krishnamurthy

Vani can hear, feel and talk with Google. She is our digital marketer and an absolute ninja at search engine optimisation. Adventurous at heart, Vani loves to take road trips whenever the holidays roll around to discover new places. Classically trained in dancing and passionate about cooking, she is quite the natural in a whole host of pursuits.

Vani Krishnamurthy
25 Nov 2014 • 1 min read

Umniah is one of the largest telecommunications companies in Jordan, and we recently collaborated with them to create two new 3D video animations.

We’re not usually the type to blow our own horns, but we are so proud of what the Mo Works team was able to achieve with our recent Umniah campaign that we want to shout it from the rooftops!

Umniah is one of the largest telecommunications companies in Jordan, and we recently collaborated with them to create two new 3D video animations. The advertisements placed emphasis on Umniah’s Laki Line and Golden Line communication solutions respectively, and the versatility of the videos allows Umniah to advertise both on television and throughout social media. At 40 seconds long, the ads are short, sweet and can be readily watched by consumers.

The animation we created for the Umniah LakiLine campaign is showing on TV in Jordan as we speak! We aimed to create an advertisement that people wanted to watch by delivering the message in a way that they’d never seen before.

Check out the finished product: Umniah LakiLine

With the Umniah GoldenLine campaign, we took things a little bit further by using 3D animation to make the message really jump off the screen. We used all our creative might to give Umniah the wow factor they were looking for, even if we do say so ourselves!

How do you think we did?

They may say that you can’t teach an old marketer new tricks, but we proved through our collaboration with Umniah that there are always new and exciting ways to get a message across. By using animation, we were able to use movement to bring Umniah’s ideas to life and help set them apart from their competitors.

Hopefully you can see why we’re so chuffed with what we were able to achieve with the Umniah campaign. We certainly approached the campaign with gusto, as we pride ourselves on having a global outlook and this international project was one we couldn’t wait to tackle, just like the Nabil campaign with undertook earlier this year. We understand that the globalised nature of the internet demands versatile branding, and as such, we are always excited to support all businesses in their creative endeavours across the world.

If you like what you see, contact us to find out how we can do the same for you!

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