When it comes down to it, there are pros and cons to hiring a full-time B2B CMO or passing the required tasks to a junior. On the one hand, if you hire a full-time CMO, you get the benefit of having someone with a high level of expertise to guide your marketing strategy, on the other hand, it can drain your growing company’s funds, making it difficult to view it as a worthwhile investment.
The same goes for giving the responsibility of a CMO to a mid-weight or junior marketer. While they have the marketing knowledge to be more than capable of handling that aspect, they lack the relevant expertise in executive management, which can lead to them becoming overwhelmed. There are always the rare people that blossom when given the opportunity, but they are exactly that: rare.
So how do you manage the growing needs of your company, without draining resources or losing quality team members.
Benefits for a fraction of the cost
This is where a fractional CMO often comes in. These people perform the function of a B2B CMO without forcing your company to commit to a full-time role. Acting as more of a service, this is essentially outsourcing your C-Suite functions and is often done with the role of CFO as well. These people come in for a few hours each week, bringing their top-level experience without tethering themselves to your company. During the growth period, this can be a fantastic option for businesses.
Essentially, with a fractional CMO, you get all the benefits, without having to have them as full-time staff. This helps you maintain a lean structure and cut down on spending. However, the difficulty comes in finding a good CMO who fits your team and provides the level of expertise needed to fill a strategic and executive role. So what are your options if you can’t find one that fits your business?
Your friendly creative agency
Creative agencies aren’t just there for when you need the occasional campaign, in some cases, they can act as an extension of your business, seamlessly integrating with your existing marketing or sales team. At Mo Works, for example, our team consists of in-house specialists —comprising of Art and Strategy Directors, Account Managers, Performance Marketing Specialists, Marketing Analysts, Digital Designers, Social Media Executives, and more—that collaborate with your team to deliver a mix of tailored services that align with your marketing objectives.
Imagine your creative agency as your supercharged CMO, handling strategy, design, development, and marketing, with a focus on results, not just deliverables. Our Access Model was created with this role in mind, meaning you benefit from services across social media and content creation to ad-buying, email marketing, outreach, event activations and strategy, case study development, and web management. Working with our team as your extension means your business is getting 100% human effort and specialised knowledge, without having to hire a full-time CMO.
Each option has its positives and negatives, but when it comes to growing your business in a sustainable, achievable manner, it’s important to factor in your needs now, but also into the future. Scalable service models like the Access Model allow you to dial up or down your actions based on performance and anticipated needs, without draining your budget.
Looking to work with an agency works as part of your business? Contact us today to build a better marketing strategy for your business.