COVID-19 is impacting consumer mobility and has brought a shift in media consumption habits. While online engagement is surging, it is important for businesses to make wise moves to mitigate the downside risk.
COVID-19 pandemic - the mounting fear has caused many countries to lockdown and has created unprecedented challenges to many businesses across the globe. Dramatically changing policies and restrictions have caused havoc to business owners.
But, is it ethical as businesses are trying to boost brand awareness during this crisis?
COVID-19 is impacting consumer mobility and has brought a shift in media consumption habits. While online engagement is surging, it is important for businesses to make wise moves to mitigate the downside risk and survive through economic volatility. It is crucial for businesses to seize the opportunity by increasing their marketing investments.
How to strategise marketing efforts during a pandemic?
Breakdown of a traditional marketing budget, the current pandemic means areas like events can be reinvested into online strategies
According to marketing experts, 30-40% of the marketing budgets are allocated to trade show sponsorships, travel, conferences, events, collateral and other offline marketing efforts. As coronavirus completely changes the situation, it’s important to redirect marketing budgets to gain more attention online via social media and search engines.
Amid the pandemic fear, organisations need to outgrow the situation through a holistic approach that relies on digital marketing tactics.
How you present and communicate your brand in a crisis shows your customers who you are as a company. Be wise while making marketing decisions.
Contact the Mo Works team, if you need help with branding and marketing!