Lizzie Lavan

Content Specialist

Lizzie Lavan is a Content Specialist and copywriter at Mo Works, specialising in crafting SEO and AIO-enhanced copy for websites, marketing campaigns, and digital channels. With over 10 years of experience working with brands across various industries in Australia and the UK, including tech, finance, energy, construction, travel, and e-commerce, Lizzie is passionate about creating content that is useful, thoughtful, and impactful, and excels at turning complex topics into clear, engaging stories.

Mo Works WINS at Victorian Public Healthcare Awards

Our FLIP THE VAPE campaign has won at the Victorian Public Healthcare Awards on 26 November 2025.

26 Nov 2025 | 2 min read

Mo Works recognised at the 2025 Victorian Premier’s Design Awards

We’re thrilled to share that we won a Communication Design award at the 2025 Victorian Premier’s Design Awards.

11 Nov 2025 | 2 min read

How to create a responsive design for B2B websites

B2B websites often focus heavily on functionality and information, but in today’s digital landscape, usability across all devices is just as vital.

28 Oct 2025 | 4 min read

Four ways to improve your CRM for more effective marketing campaigns

Whether you’re battling siloed data, clunky interfaces, or limited automation, it’s time to ask: Is your CRM holding you back?

23 Oct 2025 | 3 min read

From SEO to AIO: How to optimise your website for AI discoverability (free downloadable guide)

In industries like tech, construction, healthcare, energy, manufacturing, and transport, AI is already reshaping how decisions are made. Today’s customers are already using AI-powered tools that summarise, compare, and recommend content instantly. So, if your website isn't built to feed these systems, you'll be invisible.

15 Sep 2025 | 3 min read

FLIP THE VAPE hits the tracks: Bold anti-vaping message wraps Melbourne’s No. 86 tram

The bold and powerful FLIP THE VAPE campaign has hit Melbourne’s streets – literally.

26 Aug 2025 | 3 min read