Not too long ago the CEO of an educational institution and director of the school were talking about the company’s social media. The manager had concerns that hiring a creative team would be a waste of money, because they were already writing good material themselves. The CEO explained, “It’s not. We have to do it. You’ll see.”
They sure didn’t regret it. Passing over the creative work to an agency led to the educational institution receiving thousands more followers on social media and loyal customers in the real world. You can make it happen for you and your team, too, and start benefitting from doing so in a number of ways right away.
1. Avoid Problems Recruiting Talent
The best creative talent usually prefers to work at a agency. There are a few reasons for this:
– Better access to tools & resources favoured by the industry – Opportunities to work with masters in the field – Diversity of clients – Increased chance of winning awards
Unfortunately this means that in-house creative teams can often run into problems when they try to recruit new staff. Choosing to work with an agency is a simple fix for this. It turns the tables on recruiting the talent that makes you go “wow”.
2. Master Creative Distance
Hiring in-house can lead to a high quality of work because of the team’s direct influence on your company, but a remote team that can pop into your office at any time and has the right skills can still write your best stories.
Agencies are used to working to a brief. When you start getting to know a new creative team, put your energy into writing a brief that covers all the nitty gritty of what you expect to appear in the end results.
3. Drive Incentive to Raise the Bar
What does it mean to find creative success? It’s a bit different to finding the answer to a maths problem anyway. You can always do better than yesterday’s creative work. That doesn’t mean that you always will, but we must raise the bar continuously to do our part to that end.
It is natural to desire to push boundaries when you are acting as a client, but it is not always possible to do so as a manager of a team with diverse responsibilities. Don’t beat around the bush. Partner up with a creative agency to be open about raising the bar.
4. Ideas Central
Engaging an agency’s expertise opens your company up to having exciting collaborative sessions with them about ongoing projects. Unexpected, positive results are the gift of this style of cross-pollination.
Despite knowing your business inside out, life’s full of moments when something familiar gets completely refreshed in the hands of someone else. Working with an external team literally and figuratively takes you outside of the box.
5. Better Resources & Tools
Rather than having to buy all of the tools, subscriptions and resources yourself you can enjoy the flexibility of working with a well-stocked agency who’ll pair your project with the correct tools as required.
This means less waste and less cost. A better range of resources will lie within your reach at all times.
Return on Investment
The big daddy of tossing up whether or not to outsource work: will the necessary ROI be there, or not? Most people tend to agree that agencies give companies a better ROI than they were able to secure through their internal team.
It depends on what motivates you. If it is saving on the cost of wages, then you might take on extra investment risk. If it is access to better research and tools, then be realistic about how this will translate to profit or improvements in other areas immediately. It may take time.
7. Share a Bigger Piece of the Pie
Agencies want to share their creative work with the world, which will bring you extra traffic and new leads. They are likely to promote you on their website and anywhere else that their marketing and folio of work appears, which is great news for your business.
Can we take any of your creative projects off your hands? If you’re feeling curious, check out our project starter.