The Future of Creative Marketing Agencies: Creative-as-a-Subscription Model (CaaS)

The Future of Creative Marketing Agencies: Creative-as-a-Subscription Model (CaaS)

Mo Works

Mo Works

21 Apr 2022 | 1.5 min read

Ever considered a creative agency for your business but been deterred by the all-included prices or packaged services that you don’t really need? Thinking about hiring freelancers but worrying about quality? Hang tight, keep reading and we might have a solution for you.

When it comes to outsourcing creative efforts, business owners might feel out of their depth trying to find reliable agents. The hassle of locating vetted freelancers or taking on a full-service digital creative agency might be too much for just one specific need (e.g. design and copywriting for a specific presentation or report). If you are a business owner with limited in-house capabilities and are weighing the options, we are offering a bespoke service that can help you decide what to do.


Mo Works: On Demand 

Creative-as-a-Subscription (CaaS)


With some of the most successful businesses operating on and attributing their success to the subscription model, such as Canva, Netflix, and Spotify (just to name a few), there’s no surprise that other businesses could adapt this model as well. 

As Strategy Consultant Robbie Kellman Baxter recently explained in his Harvard Business Review Podcast, every business can be a subscription business. Not only does it benefit the agency in more predictable revenue streams, better planning and valuation capabilities, it also benefits customers with restricted resources looking for specific, quality creative work.

How does it work?

With Mo Works: On Demand, we become your on-demand creative team, enabling you to use our design services as you need them, on your own schedule. The reality of marketing planning can be fractured and frustrating, especially when you are wearing many hats at the same time. 

That’s why Mo Works: On Demand is the perfect solution for this pain point! Simply pick and choose which services you want us to provide and get billed at the end of every month. This model is completely tailored to your business’ needs, with no big commitments.

Choose from multiple PAYG payment plans with confirmed jobs to begin within as little as 1 business day. 

Under our basic plan access all that our agency has to offer and recieve an assigned account manager for your projects. Upgrade to the our premium plan and get your dedicated account manager, copywriter and designer as well quarterly complimentary SEO, social media and website audits.

Here is a sneak peek of some of the services included in the CaaS model:

What’s included?

  • Planning, creating and launching marketing campaigns
  • Creating copy and design templates for presentations, reports, company profiles, etc.
  • Updating content and visuals in existing documents
  • Designing website banners and images
  • Creating ads (copy and design)
  • Design and copy for social media posts and other platforms
  • Dynamic and interactive content creation (E.g. reels, stories, short videos and animations, Instagram Lens, 3D modelings, GIFs, infographics)

What’s not included?

  • Brand, logo guidelines and strategy
  • Animations or videos over 30 seconds
  • Marketing strategy creation
  • Full campaign launch 
  • Ongoing social media management
  • Filming and video production
  • Website design and development

Interested in these services? No worries! We can still provide them at a fixed price. Get in touch to learn more.

Why this service?

By utilizing our CaaS services, your creative needs will have the support of an Account manager, advisors and a full-fledged creative team who will be fully trained on your brand guidelines, industry and your business objectives. 

This means no more worrying about inconsistent quality or timing that hiring freelancers might incur. In addition, pay for only what you use - no strings attached! And lastly, we will take care of the creative hassle. Leave the strategy building and guideline implementation to us. We’ve got your back!

At Mo Works, we are always looking for futuristic solutions to our clients’ needs. Get in touch with us today!


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